👋 Hello, I'm Francesco Di Gregorio.
I'm an experienced advisor and consultant. Explore my journey, expertise, and the value I bring to modern businesses.
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I am a seasoned Travel-Tech Leader, CPO, and Advisor with over 17 years of experience bridging the gap between complex engineering and strategic business growth.
My background offers a unique dual perspective: I combine the structural discipline of a corporate executive with the lean agility of a startup founder.
I have a deep history of aligning cross-functional teams and securing C-suite buy-in to execute high-stakes projects.
I bring a pragmatic, data-driven approach to problem-solving and a proven ability to allocate scarce resources effectively, ensuring that every technological investment translates into measurable business value.
This expertise is amplified by a powerful global network of innovation champions and C-level decision-makers — spanning from Europe to the GCC — allowing me to unlock doors, assemble elite teams, and accelerate strategic partnerships.
I help innovative companies solve the industry's most pressing challenges in distribution and technology modernization.
Expertise & experience
I possess a deep understanding of the technical complexities involved in building global distribution systems for OTAs, TAs, TMCs, Cororations along with PSS and information systems for Airlines and railways.
I have worked directly with global travel sellers and major railways across the EU (including Trenitalia, SNCF, DB, SBB, Renfe, Swedish Rail, NS and SNCB).
I have actively participated in industry-wide initiatives like the FSM (now OSDM) and contributed to defining open-IT frameworks and APIs for improved distribution.
As Co-founder and CEO of Treepli, I stepped out of the corporate world to build an AI-driven social commerce platform from scratch.
I navigated the creative chaos of a startup by applying a strict Lean Startup mindset, achieving sustained user acquisition and ARR growth.
My journey was accelerated by immersing myself in top startup ecosystems across the EU and GCC, an experience that honed my ability to execute agile Go-to-Market strategies and drive rapid product discovery in fast-paced environments.
During my 10-year tenure at Amadeus IT Group, I held strategic roles that transfromed the organisation.
As Chief Product Owner, I drove a 30% increase in delivery speed by co-leading the SAFe (Scaled Agile Framework) transformation of the entire Ground Travel division, coordinating over 300 FTEs.
As Head of Strategy & Planning, I championed a 3-year investment plan, securing budgets for high-potential initiatives through data-driven analysis and advising VP-level leadership on tech-roadmap trade-offs.
My career is rooted in a strong technical foundation built within high-stakes consulting environments.
At Alten, I managed the requirements for a complex legacy PSS (Passenger Service System) migration to the cloud, translating business needs into technical specifications.
Previously at Accenture, I supported large-scale ERP/CRM migrations and critical product launches for major telecommunication clients, ensuring operational continuity and system scalability
